Wednesday, May 6, 2020
People, Organisation and Management Free Essays
string(51) " encourages workers empowerment and participation\." | |Case Study: | |The Comparative analysis of LawrieTech. com and Coca-Cola | |Company | | Contents Introduction 3 Question 4 Teamwork and Teamworking 5 Organisational Design and Structure 9 Organisational Culture 14 Conclusion 17 Reference 18 Introduction LawrieTech. com is one of the software engineering companies in Scotland, which is developing and supplying software system for controlling electricity supply. We will write a custom essay sample on People, Organisation and Management or any similar topic only for you Order Now LawrieTech. om has 240 employees who service clients in 13 countries, which are include US, France and India. Coca-cola Company is the largest manufacturer, distributor and marketer of nonalcoholic beverage concentrates and syrups in the world. Finished beverage products bearing their trademarks, sold in the US since 1886, are now sold in more than 200 countries. Question Read the two organizational case studies and provide a comparative analysis of them in written essay format. In particular the areas of comparison should cover the main topics as below: 1. Teamwork and Teamworking 2. Organizational Design and Structure 3. Organizational Culture 1. Teamwork and Teamworking Team is a combination of people within an organisation with skills, who are working together to achieve desired goal. Teamwork is the activity of working well together as a team with a collective of individual skills, talents and effects. There are four types of teams have been identified in LawrieTech. com and Coca-Cola Company. One of the team that had been identified is self-managed team, which also known as autonomous team. Team is empowered to make decision about planning and scheduling of work, allocating tasks, controlling quality of work and evaluating performance which is essential to manage them on daily basis. Both LawrieTech. com and Coca-Cola Company exist in self-managed team. Staffs of LawrieTech. com are ââ¬Å"expected to liaise directly with clients and have a mandate to do what it takes to find solutions to their clientsââ¬â¢ problemsâ⬠. LawrieTech. com has to ensure members of teams are in theââ¬Å"â⬠¦right mix of skills and capabilities in order to meet the very exacting demands of clientsâ⬠. According to McClellandââ¬â¢s acquired needs of power theory, members will have a mandate to control other persons, to influence their behaviour, and to be responsible for other people to fulfill their needs and self-satisfaction. Hence, ââ¬Å"staff turnover is minimal and every year LawrieTech. com is inundated with the CVs of eager young graduatesâ⬠. Coca-Cola Company is a large company which has ââ¬Å"â⬠¦axed 6,000 employeesâ⬠. Coca-Cola will be an autonomous team because they are given authority to re-design structure and make decisions that adapt to the countryââ¬â¢s culture and needs. Coca-Cola produces over 300 brands worldwideâ⬠and ââ¬Å"the bottling and distribution system is also adapted to local needsâ⬠. Besides, ââ¬Å"they have restructured with a management team coordinates a new, nimble, and entrepreneurial networkâ⬠. In addition, Coca-Cola ââ¬Å"â⬠¦. has positioned itself for growth by moving key decision making closer to lo cal marketâ⬠. Virtual team is one of the team which had identified from both companies, where teams are using computer technology to tie together physically dispersed members in order to achieve a common goal. They can share information and ideas, make decisions, and complete tasks by using communication links. They can include members from the same company or link an organizationââ¬â¢s members with the employees from other organization like suppliers and joint partners. (Stephen P. Robbins Timothy A. Judge 2005) LawrieTech. com has ââ¬Å"set up a ââ¬ËKnowledge Transferââ¬â¢ on the intranet to share and discuss ideasâ⬠. ââ¬Å"Staffs are encouraged to communicate with other teams membersâ⬠. Fully used of this network connection to let staffs to exchange information and ideas to each other to improve the resources of problem solving. Coca-Cola Company has existed on virtual team as it is ââ¬Å"â⬠¦fostering deeper connections to consumersâ⬠with their organization website. Through the network connection Coca-Cola ââ¬Å"â⬠¦ has been very sensitive to local market conditionsâ⬠, and also ââ¬Å"â⬠¦recognizing the importance of international salesâ⬠. They are using the network connection to control and communicate with the other teams who are located in other countries around the world. Besides, Cross-functional team is the members come from different functional units and other part of organization with expectation of sharing information and ideas to solve organizationââ¬â¢s problem. This team often functions as self-directed teams responding to broad, but no specific directives. Decision-making within a team may depend on consensus, but often is led by a manager or team leader. LawrieTech. com exists on cross-functional teams; however, Coca-Cola Company does not exist. LawrieTech. comââ¬â¢s employees are ââ¬Å"â⬠¦organized into flexible teamsâ⬠. ââ¬Å"Each team has the right mix of skills and apabilitiesâ⬠to fulfill clientsââ¬â¢ needs to achieve their intention. Members are ââ¬Å"â⬠¦expected to liaise directly with clients and have a mandate to do what it takes to find solutions to their clientsââ¬â¢ problemsâ⬠and ââ¬Å"â⬠¦meet the very exacting the demand of clientsâ⬠. Both LawrieTech. com and Coca-Cola have existe d on employee involvement team, where groups of employees who meet outside their regular assignment to uncover, apply expertise to improve workplace matter. This team often formed a quality circle where they will meet about once a week to discuss their work, identify problems, and present possible solutions to management. Michael P. Dumler Steven J. Skinner 2008) LawrieTech. com has organized ââ¬Å"regular staff social events and outings which all enjoyâ⬠. Also, ââ¬Å"although they have job titles, no member of staff has a specific job description suggesting that anything is possibleâ⬠. They will discuss and share ideas together to improve their problem solving skill capabilities to fulfill their clientsââ¬â¢ needs. Coca-Cola Company has existed on this team as well. ââ¬Å"The larger the company is, the harder it is to continue to grow at a steady paceâ⬠. Therefore, ââ¬Å"products are developed to meet the varied taste preferences of consumersâ⬠, and ââ¬Å"Coca-Cola produces over 300 brands worldwide in addition to its flagship brandsâ⬠. 2. Organizational Design and Structure Organizational Design It can be defined as the creation of roles, processes and formal reporting relationship in an organization. One can distinguish between two phases in an organization design process, which are organic design and mechanistic design. Organic organization operates with minimum bureaucratic features and with a culture that encourages workers empowerment and participation. You read "People, Organisation and Management" in category "Management" However, mechanistic organization is an ideal organization form, and operated with bureaucratic features, like clear cut labour divisions, strict hierarchy and authority, formal rules and promotion based on competency. Organic organization has a flat structure with maximum two levels of management, which called decentralized authority. Supervisors tend to have a more personal relationship with employees. However, mechanistic organization is a centralized authority with narrow span of control, more specialist positions, and homogeneous, functional departments. (Stephen P. Robbins Timothy A. Judge 2005) The Gibson, Ivancevich, and Donnelly (1995) stated, ââ¬Å"While the mechanistic model seeks to maximize efficiency and product, the organic model seeks to maximize satisfaction, flexibility and developmentâ⬠(p. 542). LawrieTech. com exists on organic design as it is a decentralized authority and there is only two levels management, which is section and team. Meanwhile, the company encourages the empowerment and participation of staffs for problems solving. It is more to be informal or personal type organization as they only have few rules in the organization. Ties are banned from the officeâ⬠. Also, ââ¬Å"â⬠¦staffs work in flexi timeâ⬠and they can ââ¬Å"â⬠¦approach their employer, Iain, for a chatâ⬠except in the meeting hour. There is ââ¬Å"â⬠¦informal and relaxed atmosphere in the officeâ⬠. There are wide span of control, which only has two levels of management. LawrieTech. com is also an organization with f ull of intellectual capital, where there are collective brainpowers of workforce that can be used to create value. Therefore, all tasks are shared, ââ¬Å"Although they have job titles, no member of staff has a specific job description suggesting that anything is possibleâ⬠. Staffs are organized into flexible teamsâ⬠. Thus, LawrieTech. com has many task forces and is considered as a small enterprise, because it only has ââ¬Å"â⬠¦employed 240 workersâ⬠. However, Coca-Cola is a mechanistic organization since it processes as a centralized authority, where there are ââ¬Å"twenty-four division and operations presidentsâ⬠¦Ã¢â¬ and it has more structured. Coca-Cola is a large company, where ââ¬Å"â⬠¦CEO, Douglas Daft axed 6,000 employeesâ⬠. In addition, it has many rules and regulations as ââ¬Å"twenty-four divisions and operations presidents report to the chief operating officersâ⬠. Coca-Cola Company has few task forces, because their shibboleth is one company, one group. Employees are organized into departments and tasks are specialised within their organizational structure, as they have ââ¬Å"â⬠¦ group of individuals, along with Coca-Cola employees and partners worldwide, are responsible for implementing the six strategic prioritiesâ⬠and they are ââ¬Å"â⬠¦ very sensitive to local market conditionsâ⬠. The span of control is narrow, as ââ¬Å"twenty-four divisions and operations presidents report to the chief operating officersâ⬠. Organizational Structure It is a hierarchical concept of subordination of entities that collaborate and contribute to serve one common aim. The structure of an organization is usually set up in one of the variety of styles, dependant on their objectives and ambience. It will determine the modes in which it shall operate and will perform. (Stephen P. Robbins Timothy A. Judge 2005) There are six types of structure have been identified in both company. First of all, LawrieTech. com exists on team structure, but Coca-Cola is less exists on this structure. Team structure is defined as it greatly use permanent and temporally teams to solve problems, complete special projects, and accomplish daily tasks. It often uses cross-functional teams. For examples, LawrieTech. comââ¬â¢s staffs are ââ¬Å"â⬠¦organized into flexible teamsâ⬠. ââ¬Å"Each team has the right mix of skills and capabilities in order to meet the very exacting demands of clientsâ⬠. ââ¬Å"â⬠¦ regular team meetingâ⬠is held where members can exchange ideas and communicate with other team members. It helps them to mix easily. Secondly, network structure has been performing within both companies. It is a central core that is linked through networks of relationships with outside contractors and suppliers of essential services. Furthermore, the company own only core components and use strategic alliances or outsourcing to provide other components. LawrieTech. com is a network organization, where it hasââ¬Å"â⬠¦set up an intranet, ââ¬ËKnowledge Transferââ¬â¢, to let staffs share and discuss ideasâ⬠. ââ¬Å"Staffs are organized into flexible teamsâ⬠to complete their tasks with perfect mix of skill capabilities. Coca-Cola Company also exists on network structure as well, because employees are organized into departments with using network connection to link to each other and ââ¬Å"â⬠¦recognizing the importance of international salesâ⬠. Besides, divisional structures delineate team who works on the same product or process, serve similar customers, and located in the same area or geographical region. It is more common in complex organization and in avoids problems associated with functional structure. LawrieTech. com and Coca-Cola have existed on it at the same time, but LawrieTech. com only base on customer structure. For examples, LawrieTech. comââ¬â¢s ââ¬Å"â⬠¦. business strategy involves the development of high specification customer-driven programmes with intense levels of after-sales servicesâ⬠. Its intention, that all of a worker has skills and capabilities to fulfill their clientsââ¬â¢ needs. Coca-Cola Company also exists on this structure, which based on customer and geographical. As an example for customer structure, ââ¬Å"products are developed to meet the varied taste preferences of consumersâ⬠. Coca-Cola tries to adapt to local needs, where ââ¬Å"â⬠¦all bottlers are local companies either independently owned or only partially owned by the Coca-Colaâ⬠. There would be the functional structure in Coca-Cola, yet LawrieTech. com does not exist. Functional structure lies in putting like specialists together, which minimizes the number necessary while allowing the pooling and sharing of specialized resources across products. (Stephen P. Robbins Timothy A. Judge 2005) Coca-Cola is trying to ââ¬Å"â⬠¦achieve profitability through economies of scale and by capitalizing on its existing distributionâ⬠. Boundary-less organization is the eliminating of internal boundaries among subsystems and external boundaries with the external environment. It is also a combination of team and network structures with the addition of ââ¬Å"temporarinessâ⬠. (Stephen P. Robbins Timothy A. Judge 2005) Due to the identification on the above, LawrieTech. com is a boundary-less organization. As it has been exist on team structure as well as network structure. Teams are ââ¬Å"â⬠¦organized into flexible teamsâ⬠to achieve the perfect match of skill and capabilities. They are exchanging ideas with each other through the ââ¬ËKnowledge Transferââ¬â¢. Coca-Cola Company is not a boundary-less organization since team structure is less performed in it. Finally, matrix structure is a combination of functional and divisional structure for increasing the advantages and minimized the disadvantages of each used in manufacturing, service industries, professional fields, non-profit sectors and Multinational Corporation. Coca-Cola is a matrix organization as it has simultaneously existed both functional and divisional structures, but LawrieTech. com is not a matrix structure. For examples, Coca-Cola attempts to ââ¬Å"â⬠¦achieve profitability through economies of scaleâ⬠and also develop product to ââ¬Å"â⬠¦meet the varied taste preferences of consumersâ⬠. Besides, they aim to ââ¬Å"â⬠¦adapt to local needsâ⬠by ââ¬Å"the bottling and distribution systemsâ⬠. 3. Organizational Culture Organization culture can be defined as a system of shared meaning by people and groups in an organization and that control the way they interact with each other and with stakeholders outside the organization. (Stephen P. Robbins Timothy A. Judge 2005) At first, LawrieTech. com has been present in people orientation. People orientation is the degree of value and respect for people. ââ¬Å"LawrieTech. om seeks to employ the best graduates available who can bring the skills and attitudes that are consistent with the companyââ¬â¢s business philosophy and, indeed, their philosophy on life. â⬠LawrieTech. com concern to the staffsââ¬â¢ working performance in their daily tasks with joyful. Through the identification, Coca-Cola does not have people orientation. Team orientation is one of the organizational cultures in the case studies. I t is the degree to which work activities are organized around teams rather than individual. (Stephen P. Robbins Timothy A. Judge 2005) In LawrieTech. com, ââ¬Å"staffs are organized into flexible teamsâ⬠. Each team has the right mix of skills and capabilities in order to meet the very exacting demands of clientsâ⬠. Members are ââ¬Å"â⬠¦liaising directly with clientsâ⬠and to fulfill the clientsââ¬â¢ needs with taking decision themselves. ââ¬Å"â⬠¦Regular team meetingâ⬠set up to improve the relationship between each member of other teams. Coca-Cola has also less team orientation, as it is less performed as team structure. According to case studies, innovation and risk taking is performed in both companies. It is the degree of the company willing to experiment, take risks, and encourage innovation. In LawrieTech. com ââ¬Å"â⬠¦staffs are able to express themselvesâ⬠and be creative in their work. Also, they have a mandate to do what it takes to get problems solving to serve to their aim. Coca-Cola Company is a manufacturer company, it needs to have more innovation and risk taking to achieve its desired goal. ââ¬Å"Products are developed to meet the varied taste preferences of consumersâ⬠and they have produced ââ¬Å"â⬠¦over 300 brands worldwide in addition to its flagship brandsâ⬠. Coca-Cola Company introduces aggressiveness in its company. Stephen P. Robbins Timothy A. Judge (2005) stated aggressiveness is ââ¬Å"the degree to which people are aggressive and competitive rather than easygoingâ⬠(p. 512) Coca-Cola ââ¬Å"growth in sales has been fueled both internally and through acquisitions and licensing agreementsâ⬠. Also, it has developed products ââ¬Å"â⬠¦to meet the varied taste preferences of consumersâ⬠. Nevertheless, LawrieTech. com is not an aggressiveness company. Coca-Cola has introduced outcome orientation, but LawrieTech. com does not exist. Outcome orientation is the degree to which management focuses on results or outcomes rather than on the techniques and processes used to achieve those outcomes. Stephen P. Robbins Timothy A. Judge 2005) Coca-Cola is an organization which achieving their aim without focusing on undertaking the ways. It is more focus on their image and profit, so its top management ââ¬Å"â⬠¦axed 6,000 employeesâ⬠to restructure their organization and also reduce their unnecessary cost fo r maintaining its financial. Likewise, Coca-Cola is ââ¬Å"â⬠¦recognizing the importance of international sales, has been very sensitive to local market conditionsâ⬠for their profit and gain. Conclusion Coca-Cola Company and LawrieTech. om are not being able to compare with each other, because both are not in the same line organization. Coca-Cola Company is a manufacture line company, but LawrieTech. com is a customer line organization. Employees of LawrieTech. com are working together as a team and fulfilled with needs of power for self-satisfaction and confidence. However, employees of Coca-Cola Company should be more disciplined as there are full of rules and regulations, and they need to follow instructions from top management to complete their daily tasks. Reference Books 1. Stephen P. Robbins and Timothy A. Judge (2005) Organizational Behaviour. 12th Edition. United States of America: Person Prentice Hall. P. 300-303, P. 478-485, P. 490-494. 2. Gibson, J. L. , Ivancevich, J. M. , Donnelly, J. H. , Jr. (1995) Organizations: Behavior, Structure, Processes. 8th Edition. Boston, MA: Irwin. P. 542. 3. Michael P. Dumler and Steven J. Skinner (2008) A Primer for Management. 2nd Edition. United States of America: Thomson South-Western. P. 168. How to cite People, Organisation and Management, Essays
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